BEYBLADE QSR PREMIUM TO BE OFFERED AT OVER
3,300 BURGER KING® RESTAURANTS THIS SUMMER
Territories include Latin America, Europe and the Middle East
(June 13, 2012 – Toronto, Canada)
- (Virtual Press Office
) – Nelvana Enterprises and d-rights, Inc. announced today that Beyblade action racer toys will be featured in a Kid’s Meal premium promotion at BURGER KING® restaurants this summer. Over 3,300 restaurants will offer the premium in territories including Latin America, Europe, the United Kingdom and the Middle East.
One of three Beyblade action racers will be offered in Kid’s Meals in a six-week program running from June 18, 2012 through to July 29, 2012. The program will be supported by online, on-air and in-restaurant promotion.
“BURGER KING® is proud to feature Beyblade to complement and enhance the excitement of our Kid’s Meal offerings during this six-week summer program,” said Jose R. Costa, vice president, Marketing and R&D, Latin America and Caribbean, Burger King Corp.
Since the triumphant re-launch of the toy line in 2008 and the TV series in 2009, Beyblade has established an astronomical global following and active fan base, and is now in over 80 countries with over 150 million of this generation of Beyblade toys sold worldwide, for a total of over 300 million Beyblade toys sold since the brand started in 1998.
The top-rated animated TV series BEYBLADE: Metal Masters airs in 44 countries, broadcasting on channels including Nickelodeon in the UK and Germany, and Disney XD in Latin America.
About Nelvana Enterprises
Nelvana Enterprises is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing and children's animation. The Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at http://www.corusent.com
About d-rights Inc.
d-rights Inc. is a 100% owned subsidiary of Mitsubishi Corporation, one of the world’s biggest general trading company, handling entertainment content for a variety of Media, offering services in every aspect of content business including production, rights management, financing and merchandising. Check our properties at http://www.d-rights.com
About Burger King Corp.
Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in more than 12,500 locations serving more than 11 million guests daily in 81 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. Burger King Corp. is privately-held by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation. For more information on 3G Capital, please go to http://3g-capital.com
. To learn more about Burger King Corp., please visit the company's website at http://www.bk.com
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For further information, please contact:
Publicist, Nelvana Enterprises