LOS ANGELES, June 13, 2012 /PRNewswire/ -- Advanstar (www.advanstar.com), one of the world's largest producers of trade shows and events, is teaming up with Stan Lee's Comikaze Expo presented by POW! Entertainment as a strategic and operating partner to expand the Comikaze show and brand globally. The announcement was made from the floor of Licensing Expo 2012 (www.licensingexpo.com) with a video greeting from Stan Lee and ceremony with legendary horror icon Elvira, Mistress of the Dark.
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"We're committed to making this expo the largest consumer show in the world! Advanstar will help us get even more entertainment and pop culture brands to showcase their work in front of millions of fans," said Stan Lee. "Excelsior!"
Latin for "ever upward," excelsior certainly describes the trajectory of the partnership between Stan Lee's Comikaze Expo and Advanstar and the resulting opportunity for expansion.
"Stan's just being modest, but I'm not. Between Stan Lee, Elvira and Advanstar as our new partner, I am proud to say that we will conquer the galaxy," said Regina Carpinelli, founder and CEO of Comikaze Expo.
"Stan Lee is an icon and legend, creating many of the superheroes that have captured our imaginations. We are extremely impressed with all that he and Regina have accomplished in a short period of time," said Joe Loggia, Advanstar CEO. "Their vision of making pop culture more accessible to fans opens a myriad of opportunities. We have the resources and operational expertise to make that vision a reality. Together we create an unstoppable team."
Debuting in 2011, the one-of-a-kind expo wowed the industry by bringing more than 35,000 fans and 300 exhibitors to the Los Angeles Convention Center, earning rave reviews from the geek press and comic convention industry insiders alike. Advanstar will leverage their existing relationships with studios and entertainment brands through its licensing division to deliver even more interactive and thrilling content to the expo.
"Comikaze is part of the fan community. Our experience in events, licensing and entertainment will help them exponentially expand their reach and concept globally. We couldn't be more excited to be part of the Comikaze team!" said Chris DeMoulin, Executive Vice President of Customer Development and President of Licensing for Advanstar.
Advanstar executives were impressed with what the Comikaze team built last fall, both as a stand-alone event for fans and also the potential to complement its existing licensing and retail businesses. Through its Licensing Expo in Las Vegas and Brand Licensing Expo in London, Advanstar creates a global marketplace which brings more than 600 entertainment and intellectual property owners together with tens of thousands of potential business partners.
"We saw an opportunity to do it better together as partners. This opportunity for our customers to get more exposure to and feedback directly from the end users – the core fans of their entertainment – is incredibly valuable and exciting," said DeMoulin.
Hosted at the Los Angeles Convention Center Sept.15-16, 2012, Stan Lee's Comikaze Expo promises a mind-blowing experience for fans of comics, gaming, horror, sci-fi, fantasy and anime. This year's event will feature an amazing line-up of attractions from vendors, exciting interactive contests, tons of celebrity autograph signings, movie screenings, incredible panel sessions and gaming tournaments.
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 141 events, 60 publications and directories, 233 electronic products and websites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 625 employees and currently operates from multiple offices in North America and Europe.
Comikaze Expo (www.ComikazeExpo.com) is the largest multimedia pop culture convention in Los Angeles. The brainchild of Southern Californian Regina Carpinelli and her siblings, this unique event brings together the best in comics, gaming, horror, sci-fi, fantasy, anime and all other cult programming. In 2012, Carpinelli partnered with comic book legend Stan Lee and horror icon Cassandra Peterson to rebrand as Stan Lee's Comikaze Presented by POW! Entertainment. Comikaze takes place Sept. 15-16, 2012 at the Los Angeles Convention Center, and offers a slate of innovative programming, panels, contests and other activities that provide fans access to their favorite artists and creators in this adventure-packed weekend.
About POW! Entertainment
POW! Entertainment, Inc. (www.powentertainment.com), a multi-media and entertainment company, was founded by noted comic book and entertainment figure Stan Lee, together with award-winning producer Gill Champion and intellectual property specialist Arthur Lieberman. POW!'s principals have extensive backgrounds in the entertainment industry encompassing the creation, production and licensing of original intellectual properties, including some of the most successful entertainment franchises of all time. POW! is capitalizing on this combined expertise to create and develop both the legacy and digital media components of the entertainment industry. This includes animation and live-action feature films, plus television, DVDs, multi-media, merchandising and related ancillary markets. POW! has established partnerships across the entertainment industry, including studios and networks, for the creation, licensing and distribution of new POW! character franchises.
SOURCE Advanstar Communications Inc.