PR Contact: Leesa Raab and Alana Cowan, ADinfinitum, New York, NY.
Tel: 212.693.2150 Ext: 314 / 309
FOR IMMEDIATE RELEASE
Summer Fancy Food Show
OLYMPUS DAIRY USA SIGNIFICANTLY EXPANDS DISTRIBUTION OF THE ONLY NON-GMO,
AUTHENTIC GREEK YOGURT IN AMERICA TO U.S. MARKET
New York, NY June, 2012
- (Virtual Press Office
) – Greece’s number one organic dairy company, Olympus Dairy International, is poised to significantly expand its distribution in the American market. Following a highly successful test market introduction, the US division is undertaking a national roll-out of the company’s authentic and deliciously rich tasting Olympus Greek Strained Yogurt, the only Greek yogurt imported from Greece to discerning U.S. consumers.
According to the 2012 Harris Poll EquiTrend® study, Top Quality and Top Purchase Consideration categories suggest that Americans have been open-minded enough to alter their ideas about what a yogurt should be (http://s.tt/1cz6g
). Although leading dairy brands have begun expanding their operations to include Greek-style yogurt, there is an undeniable difference between the thick velvety texture and unique taste of Olympus Greek Yogurt compared with other brands on the market. The Olympus Dairy Greek Strained yogurt recipe is a secret that has been passed down for over three generations in order to preserve the authentic Greek Mediterranean diet and culture that it was founded on.
It all starts with the milk. To ensure the very best natural ingredients, the Olympus Dairy system of “Total Quality Management” is applied to all facets of its milk production. Animals are fed only grass and grains grown near the company’s production facilities in Thessaly, Larissa and Trikala regions in the heartland of Greece. The milk coming from select cows that graze on special pastureland, contains no genetically modified organisms (non-GMO) and the end result is Greek yogurt that is unquestionably Greek in origin.
The Olympus Dairy Greek Strained yogurt recipe is a secret that has been passed down for over three generations in order to preserve the authentic Greek Mediterranean diet and culture that it was founded on. In the late 1920’s, Dimitrios Sarantis, grandfather to the current owner of Olympus Dairy International, produced Greek yogurt through traditional methods with knowledge he inherited from his ancestors, which he then later passed onto his son and grandson. Sarantis used milk from sheep and goats that grazed on the mountains of Thessaly, close to the Olympus mountain. To this day, Olympus Dairy makes it a priority to only use raw materials that come from specific areas and livestock farms to ensure products are non-GMO and also that animals are treated ethically.
“As the only authentic Greek yogurt from Greece in the U.S. market, its important for us to maintain the integrity of this recipe which has been passed down for almost 80 years,” explains Anastasios Baradakis, President of Olympus Dairy USA “Like our ancestors, we value the importance of high quality ingredients, which is why we continue to get our milk from cows that graze on the hills and mountains of Greece.”
The company manufactures out of three factories in Greece that feature bioenergy plants, which use renewable energy from plants and materials derived from plants. Olympus Dairy International is dedicated to using the most sustainable means possible to create their products, and are proud that 70% of the energy generated at their plants is sourced from waste product. Working closely with International Quality Assurance Groups and Organizations, Olympus Dairy International prides itself on knowing that it can ensure consistently high quality ingredients in every container of Olympus Dairy Yogurt that is produced.
Olympus Dairy is proud to offer Grade A all-natural and Kosher dairy products that contain live cultures including L. Bulgaricus and S. Thermophilus. Olympus Dairy Authentic Greek Strained Yogurt is available in 0%, 2% and 10% fat and in 10 different varieties including original, blueberry, vanilla, cherry, peach, strawberry, lemon and Greek Honey. For more information, please visit http://www.olympusdairyusa.com
or contact Leesa Raab at 212-693-2150 x314 or email@example.com
About Olympus Dairy International
Following a long Greek tradition in making yogurt, Olympus Dairy carefully crafts each cup of yogurt to perfection, using only the highest quality natural ingredients. Founded in the mountains of Greece, Olympus Dairy milk suppliers take great care and responsibility to provide you with the best raw material for an authentically Greek yogurt experience. Our unmatched quality of Olympus yogurt is a direct result of milk taken front select cows grazed on special pastureland, located in the heartland of Greece.