ManyCUES App Helps IBC Attendees and Exhibitors Maximise Their Experience
September 8, 2012
- (Virtual Press Office
) - AMSTERDAM and TORONTO -- In the lead up to the electronic media industry’s world famous IBC Conference and Trade Show in Amsterdam from September 6th to 11th, Toronto-based Scenario2 Corporation will introduce its ManyCUES Content Delivery and Content Navigation platform to IBC attendees in a unique way: by helping them get the most value from their time spent exploring the enormous RAI venue.
“More than 1,300 companies will be exhibiting at IBC this year, all competing for the eyes and ears of analysts, exhibitors and attendees from around the world. With the ManyCUES Stand App, we help IBC attendees zero-in on the stands that match their best outcomes, while at the same time reducing the risk of missing innovative exhibitors that are not on their pre-attendance 'must-see' list,” said Nick Trendov, Scenario2’s Managing Director.
“Our anonymous app finds exhibitors in the IBC halls more like those that appeal to the attendees themselves. For exhibitors, the ManyCUES Stand App offers a gentle way to direct attendees to exhibitor stands better suited to their objectives, allowing more time with those who actually need their products,” said Trendov.
Scenario 2 Corporation is the creator of ManyCUES content analytics tool, which facilitates Content Delivery and Content Navigation in the financial services, media and healthcare markets. The ManyCUES analytics platform offers faster content wayfinding even after customer needs or perspectives change, and it allows marketers to re-allocate their resources to events or media channels best suited to their customers.
ManyCUES also enables rich multi-screen content marketing, supports mobile e-payment marketing, and employs the predictive measures of multi-screen and multilingual content consumption patterns. In the process, it surfaces opportunities and risks in real time, giving businesses a competitive edge over their competition.
For more information, please contact:
Scenario 2 Corporation
2 Bloor Street East, Suite 3500
Toronto, Ontario M4W 1A8
Canada +1 416 823 2036