Media Release

30 August 2012

Loft London Transforms Its West London Facility
(Virtual Press Office) IBC 2012. Stand 10.A10: Loft London, a leading independent digital media facility, has completed a £750,000 investment in its 6,500 square foot west London building to deliver future-focused automated and secure services to content owners, broadcasters, playout facilities and production companies. It has also made some strategic new hires including Roger Heals formally of Deluxe and Re:Fine as its new Head of Technical Operations and David Barrett from Masai Media as its new Commercial Director.

The investment in the facility includes the installation of an Omneon based DAM and automation ingest solution which increases Loft’s automated bulk ingest/outgest capacity to 260 hours of content per day.

Loft’s investment also includes;
• An orchestration layer with the ability to automate workflows and create custom workflows effortlessly, providing client’s best value whilst maintaining the upmost quality control
• A “Work In Progress” portal – where clients can login and monitor the status of their projects
• An increase in transcoding capacity
• Aspera integration.
• The installation of XyTech’s Media Pulse resource, work order and asset management solution
• An upgrade of the FTP
• Wohler’s RadiantGrid software platform has also been installed to provide faster-than-real-time transcoding, re-wrapping and frame-rate conversions within the file-based workflows

Davide Maglio, Director of Loft London, commented: “Over the last year Loft London has continually invested in its infrastructure and staff to provide media management services that are faster, quicker and more cost effective through automation to help our clients deliver content to multiple platforms and in multiple formats. We are very excited to show the industry how our facility has evolved.”

This transformation follows a £50,000 investment earlier this year in Final Cut Pro seats and an investment in its disaster recovery and business continuity capability to enable it to store an additional 200 terabytes of material.

About Loft London
Loft London is a dedicated media facility servicing clients across the broadcast media industry. Its clients include both international broadcasters and smaller content owners, including BBC World Service, ESPN, Red Bull, On Demand Group, BSkyB, Central Partnerships (Russia), Orbit Showtime Network (UAE) and Mauris Film (Russia).

Founded in 2007, Loft London has built a reputation for technical expertise, exceptional customer service and flexible pricing models. Loft London’s focus is to work with content owners, content creators and distributors through all stages of the content lifecycle and the evolution from tape based servicing to digital distribution.

Loft London offers a total video servicing package, encompassing ageing formats and libraries through to current HD and 3D standards, with the ability to deliver to any Digital Asset Management Service platform.

Loft London's high end encode, ingest, transcode, storage and digital distribution facility together with its experienced and accessible team, positions Loft London as a fast growing, global media hub.

Headquartered in Chiswick, West London, it has a disaster recovery site in South London and an office in LA servicing the growing 2D to 3D conversion markets.

For more information, please contact:
Clare Plaisted
Loft London
clare.plaisted@loftlondon.co.uk
+44(0)7739920287
http://www.loftlondon.co.uk.