IBC 2012 Press Release

Brainstorm Unveils New Graphics, Playout
and Control Solutions at IBC
IBC 2012, Stand 2.B59: (Virtual Press Office) - At IBC 2012 Brainstorm Multimedia is featuring a new range of product improvements that provide the most flexible, fast and comprehensive broadcast graphics packages available today.

The centrepiece of Brainstorm’s IBC offering is its next-generation creation, CG and graphics playout solution, “Aston 3D”. Aston 3D is a 100 percent Brainstorm-developed product that builds on the Aston heritage of reliability and simplicity to create a new graphics creation system specifically designed to operate at the heart of a design department.

Aston 3D blends Aston’s familiar user experience with the power of Brainstorm’s eStudio's on-air graphics and virtual studio engine, the industry’s fastest platform upon which all other Brainstorm products run.

Brainstorm’s eStudio also drives EasySet 3D, a cost-effective, trackless virtual set solution that now features an optional Easyset 3D hardware mixer. The new mixer enables users to apply and control enhanced EasySet 3D functions in a more familiar production environment.

Brainstorm’s “Transition Logic Technology” is also now integrated into EasySet 3D to provide full interaction with any Brainstorm graphic element, including complex 3D Augmented Reality applications.

Brainstorm’s “BrainNews” MOS-compatible news graphics control system, is fully compatible with Avid iNews Command, enabling News departments to integrate real-time 3D graphics without constant input from designers.

IBC delegates can also see Brainstorm Easy On-Air Graphics, an intuitive toolset for live streaming based on building highly creative designs on pre-defined templates, no matter how detailed or complex. Easy On-Air Graphics simplifies workflows and content creation, enabling template editing, playlist creation and live playout from a single user interface.

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About Brainstorm Multimedia:

Established in 1993, Brainstorm Multimedia provides industry-leading real-time 3D interactive graphics solutions for all broadcast graphics types and workflows as well as for feature film production and 3D real-time presentations. Brainstorm customers include: the BBC, NBC Universal, CNBC, Reuters, TVE Spain, Al Jazeera, TSR Switzerland, NHK, NTV and Asahi TV Japan, Nasdaq, ESPN, the PGA Tour, AccuWeather, The Pentagon Channel, ERTU Egypt, KBS and MBC Korea. For more information visit www.brainstorm.es

Company details:
Brainstorm Multimedia S.L.
Avenida de la Albufera, 321, Planta 3, Of. 12
28031 Madrid, Spain.

Company contact:
Miguel Churruca
Marketing Communications Manager
Brainstorm Multimedia
Tel: +34 91 781 67 50
mchurruca@brainstorm.es

Press contact:
David Cunningham
Manor Marketing
Tel: + 44 (0) 1420 544242
david@manormarketing.tv