Redakai Delivers top Ratings on Gulli and CITV
New Sales Across Europe for Boys Action Series
Paris, France (October 3, 2012) (Virtual Press Office) Marathon Media, a Zodiak Kids company, and Spin Master's Redakai: Conquer the Kairu (52 x 26') has topped ratings on French youth and family broadcaster Gulli and the UK's CITV, while TV and DVD sales continue to grow across Europe.
In France Redakai debuted on top kids broadcasters Canal J in 2011 followed by Gulli in February 2012, where it currently airs five times a week. Redakai is now Gulli's no.1 show overall with an average of almost 400,000 total viewers, and ratings of 28% among its core target of 4-10 year olds. (Source: MMW, Mediametrie-Mediamat, Daytime (07h00-20h00), January-September 2012 excluding summer.) Sébastien Liefferinckx, Head of Youth and Family TV Programmes of Lagardère Active Group comments, "Redakai is a great show which has performed amazingly well! It is totally consistent with what we look for in terms of action-adventure and humor for CANAL J and Gulli. We are very proud to be co-producers with our long time partner Marathon Media."
Consumer Products are also showing solid signs of success in France, with all key categories on board (publishing, BTS, stationary, apparel, QSR…), growing TCG sales, and 75 new cards introduced in a second wave in September.
Redakai has shown similar results on top UK kids broadcaster CITV amongst 4-15 year olds: in the month of September, viewership increased by 89% (versus the previous airings of the show in June) obtaining an average of 50,000 per episode, with a peak viewing of 83,100. Redakai also airs on Cartoon Network UK where it debuted last February; Turner CN Enterprises are the exclusive licensing agent in the territory.
Interest in Redakai continues to expand across Europe as well with recent TV sales to Disney XD (Benelux), and DVD sales to MSZ (Poland and Romania) and Zon Audiovisuais (Portugal). The series has already been sold to broadcasters across the globe including Cartoon Network (US, EMEA, LatAm), Panda Biggs (Portugal), YTV (Canada), Network Ten (Australia), Disney (India and SEA), DR Ramasjang (Denmark), and JEI (Korea), among others.
Based on an original concept, Redakai is a 52 x 26 min co-production between Marathon Media, part of Zodiak Kids, and Spin Master aimed at 6-10 year old boys, in partnership with Gulli and Canal J. The highly original and innovative Redakai™ TCG has been launched in the US, UK, Canada, and France, and will hit the shelves in Benelux, Portugal and Spain this fall.
Zodiak Kids CP Paris hold the global TV and licensing rights excluding North America, which are held by Spin Master, along with all toy rights. In addition to TV rights in the US, Latin America and EMEA (excl. France and Spain), Turner CN Enterprises is the exclusive licensing agent for EMEA (excluding France) while Cartoon Network Enterprises is the agent in the US and Latin America.
For further information on Redakai or to learn how to play visit www.redakai.com
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About Marathon Media
Marathon Media, a Zodiak Kids company, is one of France's biggest animation producers, and one of the world's leading cartoon studios. Based in Paris, the company is managed by Vincent Chalvon Demersay and David Michel. Its international successes include Rekkit Rabbit, Gormiti, Spiez, Monster Buster Club, Martin Mystery, Team Galaxy, Marsupilami, and of course the smash hit series Totally Spies! Each brand's extraordinary track record in TV extends into merchandising, with activities across categories such as toys, home entertainment, multimedia, stationery, publishing and much more. Marathon Media is a cornerstone of Zodiak Media and a key company within Zodiak Kids.
About Zodiak Kids
Zodiak Kids is the global independent leader in kids' entertainment which unites all of the group's kids production, distribution and consumer products entities under one banner. Zodiak Kids has established itself as one of the top independent leaders in the global kids programming market today and encompasses the group's dedicated kids production companies (Marathon Media and Tele Images Productions (France), The Foundation (UK) and Zodiak Active Kids Entertainment (Italy). Sales for Zodiak kids are handled by a dedicated team within Zodiak Rights, one of the leading international distributors in the industry. All aspects of Licensing are handled by a dedicated division with highly experienced teams based in London and Paris (Zodiak Kids CP Paris and Zodiak Kids CP London).
About Zodiak Kids CP Paris
Zodiak Kids CP Paris is a part of Zodiak Kids headed by industry veteran Patricia de Wilde. The company manages the international licensing rights of all properties produced by sister company Marathon Media (Redakai, Gormiti, Totally Spies!) and the French rights of some Zodiak Kids CP London properties (Tickety Tock, Little Princess). Additionally it manages third party properties in France (Where's Wally?) and Europe (Ddee, The Saddle Club).
For additional information please visit: www.totallyspies.com/, www.marathon-media.fr, www.zodiakkids.com/
For more information please contact:
Valerie Tailland
Head of Communication, Zodiak Media
+331 5310 9132
valerie.tailland@zodiakmedia.com
Lisa Hryniewicz
Koko Media
+44 203 249 0056
lisa@koko-media.com