FOR IMMEDIATE RELEASE
SONY COMPUTER ENTERTAINMENT EUROPE WITH BRB INTERNACIONAL TO PRODUCE THE CARTOON SERIES INVIZIMALS™
The hugely popular and critically acclaimed InviZimals™ for PSP™ (PlayStation®Portable) to become an animated TV series incorporating enhances reality techniques.
(Virtual Press Office) -- Sony Computer Entertainment Europe (SCEE) and BRB Internacional have announced that together they are working on an animated TV series based on the hugely popular InviZimals™ videogame franchise created by Novarama .
The InviZimals™ franchise for PSP™ includes three fantastic games including Invizimals™, Invizimals™: Shadow Zone and Invizimals™: The Lost Tribes – which together have sold more than a million copies in Europe to date. Featuring a host of spectacular creatures only visible to the human eye when captured by the PSP™ using the latest Augmented Reality technology, players have to collect and raise a series of unusual creatures as well as fend off and battle enemies.
The animated TV series is being developed by Screen 21 and produced in high definition the series will consist of 26 half hour episodes featuring brand new adventures and starring a host of familiar InviZimals™ creatures. Just like the game, the TV series incorporates enhanced reality techniques, including viewers being able to unlock additional content from the series exclusively via their PlayStation®Vita (PS Vita) portable console.
Kerry Lee, Head of Advertising Sales & Licensing, SCEE, commented: "We are thrilled to be able to develop our brands beyond the videogame and, above all, to have a partner as successful and so experienced as BRB in charge of production and distribution of this audio-visual product". For his part, Carlos Biern, Chief Executive of BRB Internacional, pointed out: "INVIZIMALS is a successful consolidated brand in a multitude of territories thanks to the development and marketing of the Sony PlayStation videogames. We believe that now, with the series, the children's audience on a world level will manage to discover these characters not only on their TV screens but also wherever else they may be thanks to the use of augmented reality, something that's never been seen before in a television series".
With the production of the animated series underway SCEE are also keen to confirm that further InviZimals™ titles are in development and SCEE look forward to sharing more information on the project in the near future.
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®Vita, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.
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