FORT MYERS, Fla., Oct. 15, 2012 /PRNewswire/ -- AccuData Integrated Marketing, a leading direct marketing data and solutions provider, announced its launch of AccuModel Response, a new, automated predictive analytics model. The new predictive model is an automated tool, available through AccuData service representatives and to users of the AccuLeads 24/7 data and list solution.
AccuData will be launching this new model with a preview to attendees of the DMA 2012 Conference and Exhibition in Las Vegas at the Mandalay Bay Convention Center, October 14-16 at booth 706. Attendees can see a demo, view a sample report and get a detailed walk through of AccuModel Response.
"Until now, access to predictive models has been the exclusive domain of the Fortune 1000. But, as of today, AccuData has now made sophisticated response modeling available to anyone with an Internet connection," said Rich Lancaster, CEO of AccuData. "AccuModel Response is a fully automated, online, turn-key solution for modeling two datasets, such as responders and non-responders, renewals and cancels, or paid and unpaid, in order to locate new prospects that will then enhance marketing ROI. AccuModel Response is also available at a fraction of the cost of a traditional hand built model. We are very excited about making predictive modeling available to a much wider audience"
The all new AccuModel Response will be available to all AccuData customers and users of AccuLeads. Initially, users will contact their service representative to begin a model. Those who wish to access AccuModel Response through their AccuLeads login will receive training to use the new automated predictive analytics model. AccuData offers multiple solutions for marketing analytics and modeling and can help B2B and B2C customers select the model that will help them accomplish their goals.
AccuData will be hosting a webinar on Wednesday, November 14 at 2:00 p.m. Eastern to introduce AccuModel Response and provide a detailed overview of the outcomes users can expect. For more information about AccuModel Response, please visit www.accudata.com or call us at (800) 732-3440.
About AccuData Integrated Marketing
A leader in database marketing services, AccuData Integrated Marketing (www.accudata.com) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For more than 20 years, AccuData's industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries.
SOURCE AccuData Integrated Marketing